WHY DESIGN


A typographical expression of written word, author Shay Smith. An exploration of 'Why Design', why we as designers chose this path and have passion for what we do.
Design in a dystopian world is still design, it permeates the world with no forgiveness.
- Transcript -
'WHY DESIGN'
How could we function
Why Design
cause without design
After all, design is everywhere.
From small things like pins and stickers to major things like street signs, tv shows, etc.
In a chaotic, apocalyptic world, the importance of design is often overlooked. People fail to recognize how design shapes and influences every aspect of their environment, even in times of crisis. This poster aims to highlight the omnipresence of design, showing that, whether in survival tools, communication, or technology, design is essential for shaping our experiences and solutions. The objective is to emphasize how design remains crucial, even when everything else seems broken, and to inspire a deeper understanding of its impact on our daily lives.
iterations

Iteration #1:
I started with a painted sign design indicative of the writing Shay Smith let me to work with, highlighting that design is everywhere.

Iteration #2:
Moving towards a more industrial and urban vibe, but still highlighting typography and design in necessity.

Iteration #3:
Moving towards a decayed vibe, highlighting typography and design in necessity and even in 'end times'.

Iteration #4:
Closer to my vision of exploring typography and design through time, but not distressed enough.