VINEYARD BRAND
A nearby winery named 'BAUHAUS' has been experiencing difficulty appealing to the younger audience despite their high-standard wine offerings. The contemporary brand image including its emblem, colour palette, and wrapping, appears archaic and misses to connect with the desired consumer base of 21-35 age bracket who view visual appeal and Instagram-able moments as premier considerations. The revamped branding positions 'BAUHAUS' as an ultramodern, welcoming beverage for design aficionados. The visual identity exudes an irresistible pull that aligns with the targeted age group, spurs sharing on social media, and bolsters brand recall both on a local and digital platform.
BASEBALL OPEN
Contract project for 'Varsity Sports Now Louisiana'. The customer requested a short, 15-30 second energizing clip to showcase prior to live broadcasts of Baseball matches. VSN was in pursuit of a unique, vibrant, and visually appealing promotional video with a custom-made touch.
BRINGING AWARENESS TO FEMICIDE IN CENTRAL AMERICA
This video project is a powerful visual narrative designed to shed light on the critical issue of femicide in Central America. Through a combination of compelling storytelling, impactful visuals, and emotional resonance, the piece aims to raise awareness about the alarming rates of gender-based violence and honor the voices of those affected.
The editing process focused on blending raw footage, interviews, and evocative music and abstract visuals to create a sense of urgency and empathy.
